ADIDAS | FCB all in 
TVC, Print | TBWA Germany | Art Director

In 2011, Adidas briefed us to extend the global 'All in' campaign for FC Bayern Munich on a tight budget. Despite no 'All in' funds, we used a lean setup, featuring players like Arjen Robben and Sebastian Schweinsteiger, and soccer icon Franz Beckenbauer, real fans, and the basketball team to capture the essence of FC Bayern and German soccer culture. The goal: showcase all facets of sport and products in keeping with the "All in" campaign.